By Motown

 

 

 

 

 

 

 

 

 

 

 

From here.

PARODY!!!! also here

I came upon a really awesome Honda commercial. You can get it there, above. Remember, this is Honda's doing, I am not capable of such a thing. It is 4 megs, so hang on. You'll need flash 6 to see it. Or you can get the quicktime version.

Here's some info:

Credits:

Director: Antoine Bardou-Jacquet
Production Company: Partizan Midi Minuit
Agency: Wieden & Kennedy
Agency Producer: Rob Steiner
Agency Creatives: Matt Gooden & Ben Walker
Post Production: The Mill
Producer: Fi Kilroe
Flame: Barnsley
Flame Assistant: Dave Birkill

About this page

The original page is located here: http://www.honda.co.uk/newcars/accord100k.html.

I simply copied a larger version of the ad (located here: http://www.honda.co.uk/newcars/accord300k.html) and placed on my webserver. This was only done because download rates from honda.co.uk were getting to be very poor and I wanted to send people to a rather quick download.

So a note to all you Honda lawyers, I'm not taking credit for this. This ad is clearly your work. Don't shoot. Please.

Yes, everything in the ad did happen as shown. There was no computer generation involved.
Want to know how it was done? Read these articles for more info:Daily Telegraph and Daily Record, both British news organizations.
Update 4/29/2003: Another news article has been posted about this ad. See the The Oregonian for this third news item.
Update 4/30/2003: Thanks to another alert viewer for a link to an article on Salon.com.
Update 5/5/2003: More articles. http://www.autonews.com/article.cms?articleId=43452, http://news.independent.co.uk/uk/media/story.jsp?story=396534, http://www.carpages.co.uk/honda/honda_launches_stylish_new_accord_06_04_03.asp.
Update 5/7/2003: http://www.autonews.com/article.cms?articleId=43452

Additional Information

This ad is most definitely a nod to the filmmakers Peter Fischli and David Weiss. Their 1987 film, "The Way Things Go" (aka "Der Lauf Der Dinge") is a 30-minute-long showing of a contraption they built out of household items. (More information about the film here. To purchase the film go here.)

Update/FAQ