Fakeness and … Ratatat – Drugs [music video]

The new Ratatat Video: “Drugs” is an ugly, fake, and very jarring and interesting exploration of stock photography and commercialism. It brings out the ugliness of prolonged fake eye contact and poor production values, and just happens to be paired with a song. Watch the video below and check out some of the director’s other work even farther down…

http://vimeo.com/moogaloop.swf?clip_id=13177086&server=vimeo.com&show_title=0&show_byline=0&show_portrait=0&color=000000&fullscreen=1&autoplay=0&loop=0

The Director, Carl Burgess on the video:

“I have always been fascinated by stock imagery and stock footage collections, Hours and hours of footage which for the most part created with no pre defined use in mind, sitting in storage waiting to be picked up and dropped into a budget documentary.

Searching for ‘Stressed Businessman’ or ‘Old Man Smiling’ on Getty Images throws up 100s of great results. There is a surreal quality to these staged clips, and more often than not a really strange dark humor about them.
Unconvincing acting, forced emotions, cheap lighting are just some of the things that make these clips unique, and these are the qualities I wanted to embrace.”

Also see “Three people trapped in infinite politeness” and “Talk Show.”

Produced by blink art. Directed by Carl Burgess.

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2 thoughts on “Fakeness and … Ratatat – Drugs [music video]

  1. Danny, thanks for posting that link to “Three People Trapped in Infinite Politeness”, I was looking for that after I saw this video. It’s the same guy, right?

    So is this all stock *video* footage of people smiling? Man, creepy.

    Like

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