New Environmental Assessment: Running out of Metaphors

If politics is built by language, there are words in the right policies, and a vacant silence in the tongue of the opposing policies.
An excerpt from:
Stuck on Coal, and Stuck for Words in a High-Tech World – {NYTimes
by | By Andrew C. Revkin, 12.4.2007

It’s no wonder that scientists immersed for decades in this problem are running out of metaphors in pressing the public to act — whether the choice is a surge of research on nonpolluting energy technologies, a rising “tipping fee” for continued greenhouse-gas emissions, or a combination of these and other steps.

Here’s a metaphor we can understand, remember, rehearse, and repeat:
{image from}